How To Get Out Of Your Own Way

Bybobbi

Repurposing Content Like a Pro
Issue Date: July 17, 2024
Memo No.: 006
Read Time: 5 minutes

Hey Accidental Bloggers!

So, you’ve got your content calendar up and running—high five! But what happens when you’re running out of fresh ideas or just feeling the burnout?

Enter repurposing content, the secret weapon you never knew you needed. Ready to dive in and make your life a whole lot easier? Let’s go!

The Magic of Repurposing Content

Repurposing content isn’t just about recycling old posts. It’s about giving new life to your existing gems and maximizing their value.

Here’s why it’s a game-changer:

  • Save Time and Effort: Less scrambling, more creating.
  • Reach New Audiences: Different formats attract different folks.
  • Boost Your SEO: More content means more opportunities to be found.

5 Tips for Repurposing Content

  1. Turn Blog Posts into Social Media Snippets
    • Extract key points or quotes from your blog posts and share them as tweets or Instagram captions.
    • Use a compelling image or infographic to grab attention.
  2. Transform Articles into Videos or Podcasts
    • Take your most popular blog posts and turn them into a video or podcast episode.
    • Share your insights in a new, engaging format that reaches a different audience.
  3. Create an E-Book or Guide
    • Compile a series of related blog posts into a comprehensive e-book or guide.
    • Offer it as a free download to grow your email list.
  4. Update and Refresh Old Posts
    • Revisit old blog posts and update them with new information, trends, or insights.
    • Republish them as new content with a fresh perspective.
  5. Use Content for Newsletters
    • Repurpose your blog posts into segments for your newsletter.
    • Give your email subscribers exclusive content or insights not available on your blog.

Common Concerns and Rebuttals

Concern 1: “It feels like cheating.”
Rebuttal: Think of it as working smarter, not harder. You’re giving valuable content more opportunities to shine.

Concern 2: “Repurposed content isn’t original.”
Rebuttal: Adding new insights or updates keeps the content fresh and relevant. Plus, it reaches new audiences who might have missed it the first time around.

Concern 3: “I don’t have time to repurpose.”
Rebuttal: With your content calendar in place, you can schedule regular repurposing sessions. It’s about making time, not finding it.

Concern 4: “My audience has already seen this content.”
Rebuttal: Ever heard of the Marketing Rule of 7? It states that a prospect needs to see or hear your message at least seven times before they take action. Repurposing ensures your valuable content gets the attention it deserves and reinforces key messages for your audience.

What You’ve Gained from Your Content Calendar

By now, you’ve seen how a content calendar can transform your blogging life. You’re more organized, consistent, and strategic.

Now, let’s use that same calendar to plan your repurposing efforts. Schedule specific times for updating old posts, creating new formats, and sharing across platforms. Your calendar is your best friend here!

Today’s Tip: Plan Your Repurposing

Use your content calendar to schedule regular “repurposing days.” Pick a day each month to focus on updating and repurposing your best content. Trust me, future you will be grateful.

🔍 Dive Deeper

Here are two templates to check out that are free!

🖊️ Your Assignment

This week, challenge yourself to create and publish one piece of content without overthinking it. Whether it’s a blog post, Instagram caption, or video, focus on completing and sharing it.

Then, reflect on the process. How did it feel to let go of perfection? Share your thoughts in the comments or tag me on social media—I can’t wait to hear about your experience!

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